improving branch performance.

Through our extensive user-centered design research process we learned that improving branch performance depends on meeting the needs of the financial institution as well as those of consumers. However, industry convention is to focus on the branch needs, specifically efficiencies, often at the expense of the customer. 

Discovery through user-centered design research provides an approach to uncovering insights that suggest ways that architecture, furniture and technology can converge to create a better branch experience.

Learn more about our research findings and how to optimize the value of space and resources.  We would be happy to share our research with you and your colleagues.


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